The Daily You: How The Advertising Industry Is Defining Your Identity

A lot of us know that change is afoot in the way marketers are reaching out to us. We see that impact of re-targeting when we see that sites are eerily showing us products we were searching for on another site or search engine, we know that google changed its privacy policy to make sharing of data easier across its properties, but what we do not know is the exact nature of what is going on, and how marketers are getting control of the dialogue.

“The Daily You” is an easy and informative read that does a masterful job of tackling these topics. It is strongly recommended reading for both the professional who’s interested in data science and marketing as well as anyone else who wants to know what’s going on in the world around (before you accept the next privacy policy without reading).

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